Customers Suing General Mills Over Recalled “Gluten-Free” Cheerios That Contained Wheat (The Consumerist)



Whenever a company recalls a product on a large scale, lawsuits are sure to follow. General Mills’ recall of 1.8 million boxes of supposedly gluten-free Cheerios that could have possibly contained wheat is no different: two shoppers have filed a lawsuit against the food giant, claiming the company sold a misbranded product.

In a proposed class-action lawsuit [PDF] filed in California against General Mills and the manufacturing manager at the plant that accidentally introduced wheat-containing flour into gluten-free Cheerios, the plaintiffs accuse the company of “deceptive, unfair and false advertising and merchandising practices” that caused customers to buy items they would have avoided, as well as putting their health at risk.

“By labeling products ‘Gluten Free’ Defendants created the misimpression that their products do not contain gluten and are therefore safe for those persons who may be sensitive to gluten to eat,” the complaint reads.

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